Service Description

In PURPOSE-FULL part two, we apply this newfound clarity gained in Part one to developing a brand and online business that reflect the full range of flavors that define your unique purpose imprint. Setting up the platforms and structures needed to communicate your purpose to the world through a website, social media and other supports, we set you up for a relationship with your audience or clientele that is authentic, sustainable and flows with ease. The preparatory work in part one saves both of us enormous time on the what and why you want to communicate through your brand. What’s left is the how. We begin with a mood board, color palette, visual scheme and overall tone for your online presence. We then prepare the content. We plan a photography shoot (remotely or locally) and assemble the written copy required for the websites and initial social media content. Then the reins are handed to me and my team to prepare the logo, website and Google Business platforms. Finally, we determine a social media strategy that focuses on the platforms, communication style and posting schedule that best reflects your personality, verbal and written style, and the mark you desire to make on this world. I will guide you every step of the way through tools and resources that will help you clarify the next steps required to sculpt a concise and expressive brand presence. The emphasis will be on reflecting what is most true, natural and inspiring to you, so that you never have to falsify your inherent tendencies in order to perform who you think you need to be for your business or intended audience.

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